PRODUCTION & MARKET CONSULTANT
Liam Steevenson became a Master of Wine when he was only 27 years of age, winning the Waitrose scholarship and Villa Maria Viticultural prize along the way, revealing not only his up-bringing in the industry but also his dedication to the subject.
He is a driven, financially focussed individual with a passion for wine, the people that make it, and the places that influence quality and style. Liam has built strong working relationships within the global wine industry, forged as a result of eighteen years work with the UK’s leading wine merchants. An excellent communicator, Liam has always tried to push the boundaries of the wine industry, aided by an ability to see the wider picture without missing the importance of fine detail. Having run his own company, exercising his entrepreneurial ability and flair, and worked within the constraints of a large corporate company (Waitrose / Bibendum), Liam has a deeply instilled and balanced understanding of commercial needs and business success.
Responsible for some of the largest categories within the Waitrose buying remit, such as Australia, New Zealand, Burgundy and South France, Liam has an in-depth understanding of New Product Development, Supplier Negotiation, Promotional Planning, Category Growth, Press/ Journalist Interaction, Wine Specialist Training. Liam has proven to understand what it takes to create and manage one of the leading quality wine ranges in UK retail.
Created in 2005, RED&WHITE WHOLESALE was short listed for the O2 Small Business of the Year Awards 2009, and voted the IWC, Regional Wine Merchant 2011. Originally an on-trade supplier of quality wines to many of the South West’s leading Hotels & Restaurants, it diversified to open two successful retail outlets and a WSET approved Wine School in Bristol. It was the chosen supplier for the Business Class Airline SILVERJET. In 2010, Liam launched 'WINESTOCK', a series of Wine and Music Festivals that over the last 12 months have entertained and informed customers in Devon, Cornwall, San Francisco and Antigua. RED&WHITE WHOLESALE had a peak annual turnover of £2.4 million per annum.
Liam has a wine making project in the Roussillon and has created a number of wine brands that sit within the UK retail scene.
Ambitious away from the wine bottle too, Liam is a world record breaking ocean rower, holds his Ocean Yachtmaster, is a keen windsurfer, and a very proud father of 3 children.